BAOPHUNG CHEMICAL
Baophung is a chemical production and trading company in more than 19 years, formerly a family business dealing in chemicals. Over nearly 2 decades, Baophung has grown and expanded its distribution network throughout Vietnam.
In 2019, Baophung wanted to renew itself, wanted to put on a modern, easy-to-remember appearance, and easy to impress customers. And, the meeting between Baophung and Fubo was like a chance for those who wanted to change and those who wanted to do their best.
Baophung was a senior business and held its own strong viewpoint and pride. Transferring from a complex pictorial mark to a plain word mark was a whole long process to sit down and carefully consider all aspects together: Business sector, core values, brand positioning, brand archetype, modern design trends, and high applicability in branding activities. As a result, Baophung logo was built in an innovative word mark both showing the business strengths, impressing modern appearance and focusing on effective applications.
The blue, Baophung chemical primary color represents two meanings: Developing a company that heightens protecting the environment and building trust in each customer through safe and qualified products that Baophung Chemical supplies.
The type of font that comes with this identity is a neutral one with the priority in text presentation and user-friendliness.
The graphic elements are developed from the cubes that make up the identity to increase the uniformity in application designs and support Baophung Chemical brand identity.
According to the traditional conception of East Asians in general and Vietnamese in particular, Yellow and Red are the two colors representing fortune, happiness and luck. Therefore, printing products for Tet holidays will often combine the colors of the brand and these lucky colors to express the vibrant New Year atmosphere as well as show the brand identity thoroughly.
