Daklak, which is considered as one of the cradles to nurture the cultural space of the Central Highlands gongs, is famous for having the largest output of Robusta coffee in Vietnam and the world's leading export. Gong coffee is a story combining love for Daklak coffee beans and pride in Gong culture. Therefore, we have integrated these two features into the identity image to tell the brand story of Gong Coffee.
Gong is a supplier of high quality roasted coffee with a source of coffee grown from the Vietnamese plateau. Gong Coffee's brand identity takes the image of gongs as a symbol and a center for all developments to emphasize regional cultural features. Logo is a combination of Gong brand name and gong image. Graphic elements are also inspired by the gong and sound waves made from it.Warm tones represent Gong coffee's origin – the land of sunny basalt red soil, which nourishes quality coffee beans.
